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Tag Archives: positioning
Key Account Management: Tools and Techniques For Achieving Profitable Key Supplier Status by Peter Cheverton
Key Account Management: Tools and Techniques For Achieving Profitable Key Supplier Status by Peter Cheverton newly listed for sale on the fantastic BookLovers of Bath web site! Published: Kogan Page, 2008, Paperback. 4th (revised) edition. [First Published: 1999] From the … Continue reading
Posted in BookLovers of Bath: The Shop!
Tagged 9780749452773, accounts, business, chain, cheverton, customer, efficiencies, enterprises, international, key, making, management, marketing, operational, organizational, positioning, pricing, rationalization, selling, services, strategic, structure, supplier, suppliers, supply, trade
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Scenarios: Art of Strategic Conversation by Kees van der Heijden
Published by John Wiley & Sons, 1996, Hardback in Dust Wrapper. 1st Ed. Condition: Very Good in Very Good Dust Wrapper. See this book on my web site? From the cover: Scenarios deals with how managers can set out and … Continue reading
Posted in Books For Sale
Tagged analysis, and, art, articulation, behaviour, business, businesses, change, communication, competing, competitive, context, conversation, corporate, creative, decision, development, discoveries, economics, environment, five, four, history, idea, informal, introduction, making, management, negotiating, option, organisation, organisations, organizational, paradigms, part, planning, positioning, practice, practitioner, presentation, principles, process, scenario, scenario-based, scenarios, shell, strategic, strategising, strategy, the, theory, thinking, three, two, uncertain
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