Published by Watson-Guptill, 1985, Hardback in Dust Wrapper. 1st Ed.
Condition: Very Good in Very Good Dust Wrapper. Gently faded at the spine of the dust wrapper, top corners of both panels slightly rubbed with a small puncture to the lower panel near the spine. Text complete, clean and tight.
From the cover: THIS BOOK appeals to the basic creative search of designers for original approaches as it shows in practical, easy-to-follow steps, the conceptual thinking and artistic follow through needed to create effective pictorial symbols. Graphic designers, illustrators, editors, and others who, are responsible for presenting information in a compact, instantly recognizable form will find invaluable, proven methods and fresh results developed by one of the worlds best and most widely known graphic designers.
The book begins with a fascinating introduction that traces the emergence of pictorial symbols from the first abstract strokes cut 50,000 years ago by our ancestors into bone or rock, to the development of written symbols, the use of trademarks, and todays spreading use of pictorial symbols in cars, on roadways, and in transportation terminals to bring international understanding to a world separated by hundreds of languages.
The second section consists of symbols used in recent years in Time magazine. These cover an enormous range of subject matter touching nearly every aspect of human endeavour from entertainment to electoral politics, from sports and crime to energy, disarmament, and war.
The third section describes the intricate, creative process that marked the famous American Renewal print campaign symbol used by Time, Life, Fortune, Sports Illustrated, People, Money, and Discover magazines as a common thread for a series of magazine articles on the revival of the American Dream.
In the fourth section, you will see the process and solutions to the challenging assignment of presenting some twenty sports symbols that must be fresh in themselves, but also different each year, as used to identify sports broadcasts in the official English TV/radio guide, Radio Times.
A rich gallery of annotated examples makes up the books fifth section.