The Chocolate Conscience by Gillian Wagner

Published by Chatto & Windus, 1987, Hardback in Dust Wrapper.

Condition: Very Good in Very Good Dust Wrapper. Gently bruised at the head of the spine and top corners with commensurate ruffling to the dust wrapper, small nick to the top corner of the upper panel. Slight spotting to the flaps of the dust wrapper. Text complete, clean and tight.

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Illustrated with black and white photographs. From the cover: The names Fry, Cadbury and Rowntree are synonymous with chocolate. All three family businesses were astonishingly successful in the nineteenth century. With the expansion of the consumer market, the potential of the little used and expensive cocoa bean became apparent to three men: Joseph Storrs Fry, George Cadbury and Joseph Rowntree. All three were Quakers and their families were members of the Society of Friends. How did they reconcile their great wealth with their religious convictions? In this remarkable business history Gillian Wagner looks at several generations of chocolate manufacturers, their rivalries, achievements and failures. She examines how they dealt with competition among themselves, how they treated their employees, how they coped with the problems success and power bring with them. The Bournville estate, New Earswick and the Rowntree and Cadbury Trusts remain as lasting memorials. But attempts to influence public opinion directly through the press proved problematic and controversial. Laurence Cadburys sale of the News Chronicle in 1960 resulted in the biggest closedown in the history of the press up to that date. The Chocolate Conscience provides fascinating insights into the conflict between moral standards and business realities as well as charting the history of three of Britains best known manufacturing companies.

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